image by Milica Balubdzic
“So I decided to start with merchandise. Before all. Before knowing if Anna-Sophie Berger will ever be clothes one can buy. Taking it as the most bluntest approach of self-marketing, the fictional brand as well as the artista persona.” Fashion is fast T-shirt is a project by Anna-Sophie Berger designed to be used by models and technicians backstage in her graduation collection presentation. Androgynous, comfort and versatility are the key words to characterize this basic non-classic in 5XL size. Great to snuggle in winter and fluttering in summer. The T-shirts will be sold online and in selected places interested in the concept. Images above are a shooting by Sanna Helena Berger at TATE modern in London.
SITE: www.anna-sophie-berger.com
SHOP: fashionisfast.tumblr.com
images by Sanna Helena Berger